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We optimize brands and craft digital experiences

Using a data-first approach, we blend strategy, creativity, and technology to drive end-to-end brand and digital transformation.

UX Design

Backed by research, testing, and best practices, we design intuitive web applications that delight users and drive results.

Our UX Approach

We start by understanding user behaviors, pain points, and goals. We combine usability testing and UX best practices to ensure our design meets the needs of real users.

Application Design

Our UX designers blend creativity, technical expertise, and user insights to create intuitive and engaging web applications.

We can design web-based applications from scratch or provide usability testing, design enhancements, and redesigns for existing applications.

Our team also has experience creating design systems that work across a suite of applications. We understand the importance of maintaining consistency while accommodating the unique requirements of each product.

Featured Case Studies

POPULAR ACTIVITIES & DELIVERABLES

UX research, testing, and design services to create, refine, and optimize the design of your application:

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  • a stylized representation of First Click Testing
  • a stylized representation of Design Exploration
  • a stylized representation of Heatmaps & Session Recording
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  • UX Research

    Through surveys, focus groups, intercepts, and data analysis, we get to know your users to craft tailored experiences that meet their needs.

  • User & Audience Journeys

    Visual mapping of audience segments’ needs, actions, and attitudes before, during, and after engaging with your brand or product. User journeys provide a clear framework for decision-making to align content, messaging, design, and functionality with user needs.

  • First Click Testing

    Users interact with site design prototypes to perform specific tasks, validate internal assumptions about user behavior, and identify necessary pre-launch enhancements and refinements to get the most out of your project investment before launch.

  • Design Exploration

    Expert designers and strategists in branding and web draw research and inspiration from competitive and aspirational brands. With your team, we collaborate to find the most compelling next step in your brand’s visual evolution and resonate with audiences.

  • Heatmaps & Session Recording

    Powerful data visualization that unveils hidden user insights. It highlights the most and least engaging areas of a website or interface. Designers gain invaluable data on user attention and interactions to optimize layouts, enhance UX, and drive conversions.

  • User & Audience Personas

    A detailed “human” profile of your audience segments provides insights into their needs, expectations, and browsing behavior. Personas empower you to make more informed decisions regarding the content and user experiences that they seek.

    How we work with your team

    We’re an end-to-end resource for UX research, testing, and design, or we can augment your existing design team.

    We work directly with development teams, provide design guidance, implementation feedback, and ongoing collaboration during the application build.

    We’re excited to work on your new build or enhance your existing platform, bringing agile best practices to our client collaboration.

    Frequently asked question about UX Design:

    Can you work with an existing design or branding for my web application?

    Absolutely! We understand the value of maintaining brand consistency. Our UX design team can seamlessly integrate your existing design or branding elements into the web application.

    What types of user testing do you provide?

    We perform user surveys, session recording, video testing, heatmap analysis, and treejack testing. Visit our usability testing page to learn more about these services.

    How do you incorporate inclusivity into your design approach?

    We recognize that our team can only bring the perspectives that our backgrounds and lived experiences afford us, so we look to expand what we know — or think we know — by providing space for conversations, insights & experiences that support inclusivity & accessibility for all. This touches:

    • Development & execution of inclusive research practices
    • How we use research & translate it into inclusive design
    • How we assemble inclusive project teams
    Where is your UX design team based?

    Our team was originally based in Philadelphia, but we are now fully distributed across the United States. We leverage a variety of collaborative tools to make sure that our design process comes to life even across geographies and time zones.

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