Identity & Brand Design
Your brand identity evokes the story of who you are, what you do, what you value and who you do it for — positioning your organization one of its kind in the eyes of your audiences.
WHEN IT COMES TO BRAND IDENTITY, THINK BEYOND THE LOGO
A successful brand identity is more than a logo. It’s a cohesive experience that imparts feeling to your audience — from your name and wordmark to your messaging, voice, color palette, typography, imagery, and more.
Personality where it counts
Stand out with a consistent and memorable brand experience that resonates, evokes emotion, and builds trust with your audiences.
Your brand’s identity is the foundation of your audience’s perception, and guides the execution of marketing campaigns, website experiences, product designs, and customer experience strategies.
Creating and adopting a new identity can be daunting, especially for established and multifaceted brands with large stakeholder groups.
Guided by discovery, research, and stakeholder & user input, our designers and strategists collaborate with your team to understand key differentiators, achieve alignment, and ease decision-making.
Featured Case Studies
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EverVet Partners
Comprehensive branding and growth strategies for a newly launched national veterinary acquisition and support firm
- Content Strategy /
- Audience Research /
- Messaging & Positioning /
- Identity & Brand Design /
- Website Design /
- WordPress Design & Development
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Berkshire Hathaway HomeServices Fox & Roach
Nationwide branding and promotion for a proprietary digital marketing suite for agents
- Content Strategy /
- Audience Research /
- Identity & Brand Design /
- Messaging & Positioning
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PMC Property Group — Riverwalk
End-to-end branding, design, and digital strategy for a luxury Philadelphia rental community
- Messaging & Positioning /
- Website Support & Maintenance /
- Identity & Brand Design /
- Website Design /
- Content Strategy
Brand identity is so much more than a good aesthetic and a well-written narrative; it is the window to the core of your ecosystem, sharing with the world why your brand exists and what problems you are here to solve.
– Forbes
How we work with your team
Our approach to creating a brand identity prioritizes the individuality of each client organization. The best results come from a mix of intuition, creativity, and strong data.
Drawing on core competencies in visual design, brand positioning, and messaging strategy, our team of strategists and designers bring a fresh approach that helps you stand out from the crowd, delights internal and external audiences, and contributes to future growth.
For brands that are multifaceted — covering multiple departments, sister organizations, or sub-brands — we create identity
systems and related brand identities that align together to scale for the future.
Need help with digital ad campaigns? Armed with data, we can create a ground-up comprehensive strategy or evaluate your existing campaigns to improve their effectiveness.
We collaborate with your internal team and vendors to assess and utilize existing assets and provide a custom solution that can include ad creation (including messaging and design), management, and reporting to match your budget, specific target markets, and overall goals.
Popular Activities & Deliverables
We leverage a variety of tactics to bring clarity and consistency to your identity creation and ongoing branding efforts:
Frequently Asked Questions About Identity & Brand Design
Can you help us change our current brand name or create a new one?
Yes, ES has helped many clients across a variety of industries re-evaluate their existing names and create new names for startups and new initiatives, products, and services. Whenever possible, our approach is guided by research to inform the recommended direction and options.
What’s the difference between brand positioning and brand identity?
While different strategies, neither can be truly successful without the other. Brand positioning is more strategic and defines a brand’s current market space and future direction, while identity includes the more conceptual visual, verbal, and experiential facets of a brand that cast a memorable impression.
Organic search is working for us. Why should we invest in paid ads?
Organic search is an important part of your overall marketing strategy, but paid search & display offers distinct advantages: You can reach a wider audience and typically generate quicker results compared to relying solely on organic rankings.
Is paid search & display effective for B2B organizations?
Some mistakenly believe that paid search and display advertising is more effective for B2C companies. However, these tools — and particularly LinkedIn — can be highly effective for B2B organizations, with the ability to target specific industries, decision-makers, and keywords.
Do you provide creative/ad development?
Yes, we can provide direction or implementation in addition to the upfront strategy, implementation, and ongoing management for static and video ads.
How do you measure and report on campaign effectiveness?
We monitor and reassess campaigns on an ongoing basis by measuring results against established KPI benchmarks, and provide regular reporting, dashboard development, and recommendations for ongoing campaign refinement [link to Analytics & Website Optimization]. If budget allows, we recommend A/B testing for optimal results.
