Analytics & Site Performance
Track relevant metrics, gain key insights, and use data to optimize your website and inform digital marketing strategies.
INSIGHTS INTO ACTION
We synthesize analytics data into actionable insights, UX enhancements, SEO tactics, and digital strategy recommendations.
Our approach to analytics
We cut through “vanity” metrics to focus on what matters. We start by identifying which user actions have the most direct impact on your business.
Our team uses data to generate specific recommendations to enhance user experience, optimize for search, and increase conversion rates.
We track, extract, and analyze raw data from multiple sources and combine it into C-suite compatible summaries that provide actionable plans and tactics.
Insights – not just data – at every step
Analytics insights are embedded in our processes at every step. We use data to validate design decisions, inform content strategy, improve user experience, and drive ongoing website optimization.
Our website management team proactively reviews analytics and refines your digital strategy.
We provide actionable steps to improve search positioning, optimize ad spend, attract & convert leads, or implement improvements to the design and functionality of your site.
By implementing the right tracking tools and creating reporting dashboards, we’ll help you surface key insights at a glance. Our dashboards are optimized for common use cases, but are customized to suit your specific goals and connect to your datasources.
POPULAR ACTIVITIES & DELIVERABLES
We use a mix of tools & methodologies to introduce data-driven insights into design, SEO, digital marketing, and implementation.
How we work with your team
We work with organizations that are building an analytics and reporting practice from the ground-up, as well as add value to existing data & UX teams looking to take their analytics to the next level.
We work with a variety of tech stacks and third party platforms. We can leverage your existing tools and infrastructure or use them as datasources for custom reports.
Which analytics tools do you use?
We most commonly use Google Analytics and Looker Studio (formerly Google Data Studio), but have experience with other packages as well. Have a question about whether we can work with your analytics stack? Please reach out!
Can you also analyze heatmaps and session recordings?
Yes, we use tools such as Hotjar, Fullstory, and Microsoft Clarity to go beyond metrics and gain insight into real user behavior.
What is your approach to optimizing accessibility?
Accessibility is not an afterthought or an optional part of building a website or digital product — the Americans with Disabilities Act (ADA) requires the web to be accessible to everyone, regardless of physical or cognitive differences that impact their browsing experience. We incorporate accessibility into our content, design, and CMS implementation practices from the outset. We test for visual compliance, ensure that content meets accessibility guidelines, and test our code at each step of the build process.
But accessibility doesn’t end at launch: We train our client teams on requirements and best practices and provide ongoing reports to confirm that changes to content, design, or accessibility guidelines haven’t introduced new compliance issues.
