Award Winning Digital Agency for Higher Education
Helping colleges, universities & other higher ed organizations get the most out of their digital presence.
Our team understands the science and the art behind higher education digital marketing.
Thanks to years of experience working as a higher education digital agency, we’ve gained real-world insights into the unique objectives of the nation’s top colleges and universities, and the unique ways that their predominantly younger audiences consume content.
We understand the value of every detail and exchange. We know how to leverage them to create authentic personal experiences across vast composable design frameworks spanning multiple departments and digital properties. And we specialize in crafting content that catches the attention of key audiences like prospective students, parents, and donors — and spurs them to action.
Our agency works with a variety of higher education clients, including large university systems and regional colleges. Our services for higher education range from UX research and web design to web development, search engine optimization, and ongoing web analytics & web support.
Our Work in Higher Education
Browse the case studies below to see just a few of the impactful solutions we’ve created for these colleges and universities.
Temple
University
- Content Strategy
- UX Research
- Usability Testing
- Web Application Development
- Analytics & Website Optimization
- Website Support & Maintenance
Delaware
Valley
University
- Brand Positioning & Alignment
- Content Strategy
- ADA Compliance
- Website Design
- Drupal Development
- Website Support & Maintenance
Our Expertise in Higher Education
Digital experiences that resonate with prospective students, faculty, and alumni.
- Student-Centric Web Design: We create engaging, mobile-first websites that cater to the changing needs of prospective students and provide a seamless user experience across all devices.
- Enrollment-Driven Content Strategy: We focus on increasing web traffic and conversion through targeted content strategy, search engine optimization, and user journey optimization
- Flexible Content Management: We deliver flexible content management experiences that allow your marketing teams to adapt to the changing needs of the market – and we have the technical expertise to integrate with your other digital platforms & tools.
- Alumni Relations & Fundraising: We help universities create bold, innovative digital experiences for their alumni and fundraising efforts, including an immersive digital campaign website for a multi-billion dollar campaign
By the Numbers: Our Higher Education Experience
Free Guide to Higher Ed Content Strategy
Successful higher education website content begins with intention. To have impact with prospective students, you need well-defined audiences, brand consistency, and time-tested writing tactics for website content.
Download our free guide to learn content strategy and tactics colleges and universities can implement today.
Select Other Higher Education Clients
Higher Education Digital Marketing Blog Posts
Frequently Asked Questions About Our Work in Higher Education
What Higher Ed CMS platforms do you use?
For colleges and universities, we most commonly work in Drupal and WordPress, but we are a deliberately adaptable team that works in a variety of other technologies, including Adobe Experience Manager, React, Gatsby, Vue, Contentful, and others. We recommend that potential clients reach out regardless of their CMS platform.
Can you integrate with our other platforms in use at the college/university?
We regularly integrate websites with other digital platforms commonly used in higher education. Whether you’re using CRM & data management platforms like Salesforce, Peoplesoft, or Courseleaf, or digital marketing tools like Marketo, Adobe Target, or Pardot — we have you covered.
Where is your team based?
We began as a Philadelphia digital marketing agency, but we’re now a fully remote company with team members across the country. We leverage a variety of tools and techniques to ensure that remote collaboration is thoughtful, effective, and consistent.
What colleges or universities have you worked with?
We’ve worked with Harvard, Yale, University of Pennsylvania, Penn State University, Eastern University, Drexel University, Cornell University, Arcadia University, Temple University, Young Harris College, Rutgers University, Concordia St. Paul University, Fairleigh Dickinson University, and other colleges and universities.
What is different about higher education compared to other industries your agency works with?
Higher education websites serve many different audiences with different needs and different conversion paths. Prospective undergraduate students may go to the application form eventually, but oftentimes will first request a visit or request more information. Parents may be looking at the safety of the school and its various support services. Prospective graduate students will expect to learn about the faculty and research programs available, and alumni will want to understand what the college or university is doing to grow and evolve.
Many colleges and universities are also decentralized, with various schools, programs, and departments operating independently under the broad banner of the school. Building consensus across groups and implementing a cohesive, concerted strategy is part of our process when working with colleges and universities.
What SEO challenges do colleges and universities face?
Colleges and universities generally offer a wide variety of programs to separate audience groups, which means that search engine optimization efforts have to be segmented and targeted for specific programs and specific audiences.
In addition to holistic SEO best practices, our SEO strategy for colleges and universities breaks down into “focal points” – usually groups of programs that have the highest value for the school – and we bolste the content, technical SEO, and conversion optimization for those focal points. Once we’ve optimized for a specific set of focal points, we move onto the next set while analyzing, assessing, and continuing to optimize across the site.
