Digital Content Strategies That Boost Higher Ed Enrollment in the Age of AI
Eastern Standard Partner and Chief Digital & Technology Officer Jim Keller presented this topic via a University Business Ed Talk on May 21, 2024.
Watch now:
Are you unsure about what advances in AI mean when it comes to your .edu content strategy? You’re not alone — especially in light of the following factors currently facing all higher education institutions:
The “enrollment cliff”
Because of changing demographics, the cohort of college-age prospective students is simply smaller than in past decades.
Changes in decision-making habits
Students are far more pragmatic in weighing their choices: What is the ROI on a college degree? What other alternatives are available in terms of trade careers, on-the-job training, apprenticeships, and more?
Increasing competition
Vying for fewer prospects has raised the stakes considerably on the effectiveness of SEO, lead generation & conversion strategies.
In this webinar, Jim shared important takeaways from higher education digital agency‘s hands-on experiences with evolving generative AI technology and how we leverage it to optimize digital content strategies for higher ed clients. You’ll learn:
- How changes in the way search engines use AI to crawl, ingest, and interpret content should directly influence your UX, content & SEO strategies
- Specific practices you can use to optimize how AI understands both the text and the context of your content
- Why your digital content strategy matters more now than ever before to admissions marketing — and which tried-and-true best practices still win the day
Need more help with this topic? Read The Higher Ed Marketing Playbook: 5 Steps to Build Content that Converts and reach out to start a conversation.
