AI Meets SEO Strategy: An Eastern Standard Q&A With WP Engine
The hype train surrounding artificial intelligence (AI) is operating at full steam, with no signs of slowing. As a website manager or content specialist, it can be hard to track its evolution, how it affects SEO, content, and website management strategies — and how your organization should pivot to keep up.
Eastern Standard Chief Digital & Technology Officer Jim Keller recently partnered with WordPress hosting platform WP Engine to shed some light on the universal impact burgeoning generative AI tools like ChatGPT are having on organizations in the B2B, healthcare, higher education, and nonprofit sectors, and more.
What You’ll Learn in This Q&A:
- A high-level overview of how generative AI tools consume and interpret your web content
- Why deficiencies in your content or its structure can cause unsatisfactory AI-generated search results on platforms like Google
- How to create clear, complete, well-structured new content (and why you should delete the stale stuff!) to ensure your information is well-interpreted by AI
- Practical and useful ways to add AI tools to your existing website management and content creation toolbox
Read the Q&A here — and reach out if you need help incorporating these concepts as part of your site’s overall SEO and content strategy.
