UX Research
Make informed design and content decisions based on data. Uncover clear, actionable insights by analyzing actual user behavior.
WHY YOU SHOULDN’T SKIP UX RESEARCH:
UX research leads to increased user satisfaction and higher conversion rates. Insights gained through research guide experiences, content, and features that are fine-tuned to the specific needs and behaviors of your end users.
Avoid Echo Chambers
Insights – directly from users – drive better decision making about your product or website. By incorporating research into the design, content, and build processes, you avoid making anecdotal and subjective decisions that may not account for the evolving needs of your audience.
When should UX research happen?
The best time to start UX research was yesterday – the next best time is now. UX research takes many forms and tactics and can happen before UX/UI design begins, or can be performed on existing websites and applications. If you’re updating your digital strategy and haven’t already engaged with a UX research company, now is the time!
When creating a new website or application, ux research is most effective when performed before you move into design. Insights from research inform content, naming conventions, design patterns, and aesthetic.
For live websites or applications, UX research determines whether the users’ needs are truly being met. The UX research process informs changes to design, user interface, or content.
Featured Case Studies
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Follett Products
Future-focused web design, development, and lead-generation for a global B2B manufacturer
- UX Research /
- Content Strategy /
- UX Design /
- Drupal Development /
- WordPress Development /
- Usability Testing
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Radial
Global eCommerce growth is explosive – we partnered with Radial, a bpost company, to establish a stronger foothold
- Brand Positioning & Alignment /
- Messaging Strategy /
- Content Strategy /
- Copywriting & Content Creation /
- Website Design /
- WordPress Development /
- Website Support & Maintenance
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Cornell Law
Explore our user research, web design, and WordPress development project for Cornell University’s prestigious law school
- ADA Compliance /
- Content Strategy /
- Website Design /
- WordPress Development
POPULAR ACTIVITIES & DELIVERABLES
Our experienced team uses a variety of tools and techniques to build a complete picture of your end users:
How we work with your team
We work with you to identify which data points will provide the most value, and create a custom research plan for your specific pain points and objectives.
We work with teams who need an end-to-end research process, as well as alongside seasoned UX teams to achieve greater insight and velocity. We’ll right-size the types and extent of testing to suit your organization, your budget, and your timeline.
Frequently asked questions about UX Research:
What sort of test users participate in UX research?
Users or prospective users of the website or application participate in the research process. We recruit, or work with our clients to recruit, people whose intuitions and behaviors are most relevant to the product.
Is it safe to skip UX research if I know my users?
There’s really no replacement for real-world UX research and testing. No matter how well you think you know your users, you’re certain to uncover new insights, pain points, and opportunities. TLDR: you’ll be glad you did.
How do you incorporate inclusivity into your research approach?
We recognize that our team can only bring the perspectives that our backgrounds and lived experiences afford us, so we look to expand what we know — or think we know — by providing space for conversations, insights & experiences that support inclusivity & accessibility for all. This touches:
- Development & execution of inclusive research practices
- How we use research & translate it into inclusive design
- How we assemble inclusive project teams
