Eastern Standard recently created a promotional website for a book authored by some of the greatest astrophysicists of our time.
Commissioned by publisher Princeton University Press, the microsite provides visitors with an immersive introduction to Welcome to the Universe: An Astrophysical Tour, penned by Neil deGrasse Tyson — host of National Geographic Channel's Cosmos — Michael A. Strauss, and J. Richard Gott.
Visitors are led through a tour of the cosmos by sampling some of the most mysterious questions and concepts presented in the book in three categories: Stars, Planets, and Life; Galaxies; and Einstein and the Universe.
The non-linear tour helps users to experience and understand the scale of the cosmos, beginning with a satellite map that puts into perspective their place within it. Subsequent pages are infused with thought-provoking quotes from the authors and opportunities to share the compelling content on social media, with a logical progression to links for purchasing the book.
In the end, this site represents a departure from traditional book-marketing sites and helps the publisher leverage a visually striking and information-rich online presence in order to attract visitors and boost sales.