Eastern Standard Announces Groundbreaking New Multilingual Website for AL DÍA News Media
Eastern Standard recently unveiled a new website for the award-winning multi-platform publisher AL DÍA News Media. ALDÍANews.com is the first national news outlet offering fully bilingual content, equally accessible in both English and Spanish at the click of a toggle. The new site — which publishes news related to politics, business, culture, opinion, media, and technology — allows readers to quickly and easily choose the language in which they want to view a comprehensive array of content and features optimized for various devices through responsive design.
After evaluating AL DÍA’s content and traffic, we uncovered the untapped potential for a larger audience and advertising stream by repositioning this local news site as a national news platform. The new site implements a number of innovative elements that benefit viewers and advertisers alike, including lightning-fast browsing using AngularJS, a fully bilingual interface, and advertising that can be served to specific sections, topics, or geographies.